Friday, April 07, 2006

LOGO TV rejects gay-positive church ad

LOGO TV, the gay cable channel owned by MTV and CBS, is among the growing number of television networks that are saying no to a television commercial from the United Church of Christ that features a gay couple. MTV issued a statement saying that it rejected the commercial on all of its networks because "our guidelines state we will not accept religious advertisements that may be deemed as disparaging to another religion."

In other words, gays are allowed to be the token gay housemate on the Real World as long as they don't insist that God doesn't think of them as being inferior to straights...that subversive idea might piss the Republicans and 50 Cent off!

Ron Buford, director of the UCC’s Stillspeaking Initiative, described the networks' rejection as "heartbreaking." Buford, who is African American, refers back to the 1950s when some television stations refused to run network news that positively portrayed the Civil Rights Movement: "This is 'sorry, cable trouble' all over again."

"There could not be a more concrete example of what happens when our media is in the hands of a few corporate elites who simply don’t agree with you. They can simply turn you off. Click, goodbye."

The pro-gay religious ad, called "Ejector Seat," the ad employs humor to underscore one of the campaign's central themes, "God doesn't reject people. Neither do we."

The 30-second commercial begins with a shot of an African-American mother trying to calm a crying baby. Sitting in a church pew, the mother fidgets anxiously, as she endures disapproving looks from fellow worshippers. Eventually, someone in the wings pushes an "ejector" button to rid the church of her - and her noisy baby. Into the air they go flying.

In similar fashion, a gay couple, an Arab-American, a person using a walker, among others, get "ejected." Finally, when a homeless person wanders in and takes a seat, nervous parishioners - expecting she'll get the boot for sure - scoot away from her.

The commercial ends with a mood shift, where shots of diverse, friendly people set the stage for the announcer's invitation: "The United Church of Christ - no matter who you are, or where you are on life's journey, you're welcome here."


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